- Vivian Hendriksz |
For those who thought Karl-Heinz Müller, founder and managing director of Bread & Butter, had given up on the upcoming winter edition of the Berlin-based trade fair, think again.
Shortly after news broke that Bread & Butter's January edition had been officially canceled, it emerged that Müller, known for his innovative ideas, was busy hatching a new plan for his fashion trade fair.
In a letter published by German blogger duo Dandy Diary, the event's founder lays out his latest idea for Bread & Butter, to turn it into a 'street guerrilla fair' taking place in simultaneously in January with the city's other trade shows.
According to the letter's content, Müller was unable to sleep after the official cancellation of Bread & Butter and therefore decided to reach out to his closest friends and share his plans to hold a guerrilla street fair.
The future event will supposedly take place in a series of tents, on Rochstrasse, in the Mitte district of Berlin from January 19 to 21. Müller envisions the fair to take place near retail area, which houses labels such as Nudie, Edwin and Denham, and has asked caterers for the Christmas market if they wish to participate as well.
“This will be a real block party, with street food, street music and street people,” wrote Müller. “I hope it snows, so we can ice skate and play ice hockey. We will build the best snowmen, have a snowball fight and drink vodka at the ice bar. A cool action, following the motto: Fun and Profit.” However, how the trade fair's founder plans to fund his latest venture remains a mystery.
“I do not know how to finance it. I have received money from you all, but unfortunately it has already been spent, at least at this moment. Maybe I'll find a patron, or something like that to fund it.” Müller and the team at Bread & Butter has yet to officially respond to the letter's publication and content.