- Danielle Wightman-Stone |
French department store Galeries Lafayette is teaming up with Airbnb to offer shoppers the chance to spend the night in its Parisian store the night before its winter sale starts in January.
The event, part of Airbnb’s ‘A Night At’ initiative, will offer six people the opportunity to sleepover at the department store after the store has shut on January 6. The guests will have unprecedented behind-the-scenes access to the January sales; they will receive a tour of the department store, a first look at sale items, help from a personal shopper, as well as a 200 euro gift voucher to shop the sale.
In addition, each guest will also receive dinner and will spend the night in one of the prêt-a-porter departments, under the store’s famous century-old glass dome.
In order to win, shoppers must visit the Galeries Lafayette’s listing on Airbnb before December 28 and say, in no more than 100 words, why they should be the one to stay the night in the department store. Entries will be judged on not only originality and creativity of the submission but also the spirit of the entry, and whether it relates to Galeries Lafayette and fashion.
The store has also laid out a number of house rules for the winners – only “fashion victims” even in pyjamas will be accepted, that neither they or Airbnb can be responsible for the “outbreak of any shopping spree attacks”, and that it strongly advices that you infuriate your friends and family by “posting/tweeting pictures of yourself” in the store.
Airbnb has previously teamed up with Waterstones in the UK, an Ikea store in Australia, and offered a night’s sleep on a specially-fitted KLM plane in Amsterdam.