- Sujata Sachdeva |
Aiming to expand its product range by adding girls’ denim, Monte Carlo Fashions, also plans to enter the southern market. The brand has a presence in almost all apparel categories.
Girls denim the next big launch
“Ground work on denim for girls has already started. We also want to introduce accessories as well,” informs Sandeep Jain, Executive Director, Monte Carlo Fashions.
Brand’s increasing product portfolio
Monte Carlo came into existence in 1984, when the Nahar Group, its parent company, began to eye opportunities in the readymade garment segment. In the last 30 years, Monte Carlo has grown to become a powerful brand with its massive range of year-long clothing for the young, fashion-conscious upwardly mobile consumers. Besides Monte Carlo, other brands from the company include: Platine, a luxury brand for men, Alpha, for today’s confident urban women and Tweens Monte Carlo for wonder year children of 8-14 years.
Every year, Monte Carlo launches two collections for Spring/Summer and Autumn/Winter. The summer portfolio spans T-shirts, shirts, linen, denims, shorts, dresses, trousers, bermuda and sportswear. Winter range includes full sleeve T-shirts, rugby, woolen T-shirts, sweat shirts, sweaters, pullovers, jackets, coats, Nehru jackets, track suits, thermals, mufflers-legging set, woolen tops, lowers and cardigans.
“Tweens’ Spring/Summer range consists of T-shirts, long tops, dresses, sandos, capris, shorts, lowers, Bermudas and denims. Denim for Tweens would be more fashionable this season with additions like embroidery, contrast thread, zipper pocket and colorful belts. In addition, a new range has been introduced in all-over prints. The collection will also have printed tees with innovative surface embellishments,” elaborates Jain.
Strengthening retail with expansion
Monte Carlo’s products reach end user through different channels like EBOs, MBOs and large formats. Currently, the brand is available with more than 216 EBOs and over 1,200 MBOs and the range is also present at Pantaloons, Planet Fashion and Shoppers Stop. The share of earning from EBO is 40 per cent, from MBOs its 57 per cent and 3 per cent is from large formats. The products are also available online on Myntra, Jabong, Amazon, Snapdeal and Flipkart.
“We are present in all states and major cities through MBO channel. We have a small presence in Karnataka through EBOs. And have plans to expand aggressively in other southern states and Mumbai through brand stores,” states Jain.
This fiscal, the company will report Rs 600 crores turnover. “We have been growing at 22-25 per cent on year to year and are confident about maintaining the same growth in future,” he sums up.