Fashion chain Abercrombie & Fitch is continuing its management shake-up

with the promotion of Jonathan Ramsden to chief operating officer, a new role at the company.

Ramsden, who joined A&F as executive vice president and chief financial officer in 2008, will take up his new role will immediate effect, while continuing to hold the CFO job until a replacement is appointment.

In a statement, A&F said that Ramsden will “work closely” with CEO Michael Jeffries, as well as the new brand presidents, who have yet to be appointed, who will oversee the A&F, Abercrombie kids and Hollister brands.

Commenting on the appointment, Jeffries said: "Jonathan's responsibilities have progressively expanded well beyond the CFO role, and this new position will enable Jonathan to work closely with me in managing the overall execution of our long-range strategic plans. Along with the new brand president positions, the creation of the new COO role will ensure we are organized for renewed growth and success going forward."

Ramsden added: "I am excited to take on this new role. We are committed to disciplined execution against our long-range strategic plan objectives, and I look forward to playing an expanded role in that process. I also look forward to working closely with Mike to on-board the new brand presidents and to fulfil the potential of our iconic brands and maximize shareholder value."